What technology powers the Imserso travel program? Dome Consulting, the platform managing operations on the ground

The Imserso travel program is one of the largest social tourism initiatives for seniors in Spain, and clear benchmark in terms of scale, complexity, and coordination across the travel industry.

In the 2025-2026 season, the program offers 879,213 travel places across mainland coastal destinations, island destinatons, and cultural circuits throughout the country. But talking about Imserso is not just about a single season – it means talking about millions of places managed over the years, hundreds of thousands of bookings annually, and a large-scale travel ecosystem operating in a coordinated way.

More importantly, 70% of sales are concentrated within just a few minutes, highlighting the level of operational presssure these processes must handle.

What people see is the traveler.

What makes it possible is the technology used by the companies operating the progam.

That’s where Dome Consulting comes in.

The Imserso digital ecosystem and the technology behind it

Imserso represents one of the largest examples of structured travel distribution in Spain. Over different editions, the program has consistently exceeded one million available places, managing massive volumes of bookings, traveler data, operational rules, and commercial conditions at scale.

This type of program involves a continuous real-time booking flow, where multiple elements must be coordinated simultaneously to ensure system consistency. Specifically, operations require:

Centralized mangement of travel inventory, with real-time availability.
Processing of traveler data and user profiles, including validation and eligibility checks.
Automated application of business rules and pricing conditions, based on regulations and travel types.
Synchronization across multiple stakeholders and channels, without loss or inconsistencies.
Continuous booking status updates, from selection to final confirmation.

This is a scenario comparable to what DMCs and tour operators face when managing tours, packages, excursions, or experiences in high-volume and complex environments.

Meeting this level of demand requires a robust travel technology platform capable of operating at scale, managing dynamic inventory, integrating multiple providers, and automating complex product rules, both for structured programs and daily distribution.

In this context, the companies awarded the program – Turismo Social, part of the Ávoris group, and Mundicolor with W2M as a partner – use Dome Consulting’s technology platform to manage their entire operation and distribution.

Through this infrastructure. real-time availability is centralized, the full travel journey is managed within an all-in-one system, program-specific conditions are enforced, and bookings are confirmed – enabling a fully digital, integrated, and scalable execution model.

This ecosystem is complemented by the Imserso electronic headquarters, which centralizes user accreditation, profiles, validations, and access conditions, adding an additional layer of coordination between public and private systems.

During this season, new operational rules have also been introduced, such as a €50 reduced fare for lower-income pensioners or the ability to travel with pets – adding new layers of complexity to an already demanding system.

All of this – data flows, rules, availability, and communications – can only be sustained by a robust technology platform capable of maintaining consistency, stability, and control as volumes grow and conditions evolve.

Scalability as proof of technological strength

The scale of the Imserso clearly demonstrates what happens when a technology platform is truly prepared to operate without friction: the system absorbs demand peaks, multiple user scenarios, regulatory changes, and high operational pressure without impacting the end-user experience.

These are the types of environments where operations cannot stop, every rule matters, and any inconsistency has a direct impact on thousands of travelers – and they are precisely what test the real strenght of a travel technology platform.

At Dome Consulting, we design technology specifically for these scenarios: high-volume operations, multiple stakeholders, and complex rules that must coexist within a single system with stability, control, and room of evolution.

We do this as a Business Unit of Juniper Travel Technology, backed by a global group with strong investment capacity and product vision that allows us to evolve at the pace the travel industry demands.

Technology is not visible to the traveler – but it is what makes the journey possible.

And when hundreds of thousands of bookings run smoothly, the platform behind them has already proven its value.

Talk to us and discover how to apply this approach to your operations.

Dome expands its international footprint with entry into the Italian market alongside Xenia

Inbound tourism is experiencing a period of strong growth, driven by service diversification, expansion into new destinations, and a steady increase in operational volume. This momentum is accelerating the adoption of specialized technology, enabling DMCs to scale effectively and respond to new market opportunities.

In this context of expansion, Dome has aligned its development strategy to support this growth. Today, it takes a key step forward in it international roadmap with its entry into the Italian market.

Italy: a market where specialization makes the difference

Dome’s entry into Italy comes hand in hand with Xenia Hôtellerie Solution, a company with extensive experience in the hotel and inbound tourism sector, listed on Euronext Growth Milan. Xenia has chosen Dome’s technology to strengthen its infrastructure and streamline service operations for tour operators distributing its product across the country.

This move further confirms that a specialized technology model for DMCs delivers real value and effectively addresses the specific needs of the Italian inbound sector, a diverse market with high demands for operational efficiency.

How Dome will support Xenia’s operation

By integrating Dome’s solutions, Xenia will be able to:

Streamline inbound service management through more standardized processes.
Enhance distribution and connectivity with international tour operators.
Scale operations into new destinations thanks to a flexible, modular setup.
Improve internal efficiency with greater operational control and traceability.

In addition, thanks to Dome’s integration with Jet2’s operational processes and systems, Xenia will be able to automate the management and handling of Jet2 passengers in its destinations, strengthening its ability to manage high volumes with greater speed and efficiency.

This technological integration reinforces Xenia’s competitiveness and supports its ongoing growth strategy.

From Dome Consulting, Toni Nieto highlights:

Dome Consulting is proud to partner with Xenia, a company recognised for its strong growth strategy, a clear business vision, and ambitious plans for the future. Above all, Xenia stands out for its exceptional team, whose talent and determination make this partnership a solid foundation for long-term success. – Toni Nieto, CEO of Dome Consulting

On the partnership, Xenia adds:

Our partnership with Dome Consulting represents a significant strategic milestone in Xenia’s technological evolution. Our objective is to leverage technology to better support our clients by simplifying processes while improving efficienct and operational control. The integration of advanced digital solutions enables us to respond quickly and effectively to the evolving needs of the market… With Dome Consulting, we share common vision, strong expertise, and a clear focus of results. – Alessandro Cerritelly, Operations & Tech Development Manager

A solution built around DMC needs

Dome’s platform is built on three key pillars:

Specialization in DMC operations. Dome covers the full operational cycle: product management, contracting, distribution, in-destination operations, and internal control.

Modular technology adaptable to each market. Not all DMCs evolve at the same pace. Dome allows functionalities to be activated progressively, aligned with each company’s priorities and level of digital maturity.

Scalability and efficiency as drivers of growth. The platform reduces manual workload, provides full operational visibility, and simplifies the management of multiple destinations, especially relevant in fragmented markets such as Italy.

Growth powered by Juniper Travel Technology

As part of the Juniper Travel technology ecosystem, Dome benefits from global capabilities in connectivity, innovation, and development. This collaboration strengthens its international expansion while allowing it to say focused on what it does best: delivering specialized technology for DMCs.

Access advanced solutions designed for DMCs, book a demo with our team

Technology for DMCs: the features that truly makes the difference

From itinerary to in-destination operations, all in one platform

For years, many DMCs have tried to fit their operations into technologies designed for other models (OTAs, retail, or pure sales platforms). The result is often a disconnect between the system and what actually happens on the ground.

Dome has built from the reality of inbound operations, with clear understanding of how DMCs actually work. It brings together itinerary planning, resource allocation, and in-destination execution into a single platform – covering activities, circuits, multi-day tours and transfers.

Beyond operations, many DMCs also need to distribute their product. Thanks to its connection with the Juniper Travel Technology ecosystem, Dome enables the global distribution of circuits, expanding the DMC’s commercial reach while bringing operations and sales together in one solution.

This need for technology specifically built for DMCs is now a clear trend across the industry, driven by the complexity of itineraries, supplier management, and the growing importance of connecting back office and on-the-ground operations.

Circuits: at the core of DMC operations

Circuits and multi-day tours concentrate the highest level of operational complexity in inbound travel: multiple stages, services, suppliers and schedules. The challenge is not just selling them-it’s operating them with full control. That’s where Dome’s end-to-end approach, designed specifically for DMCs, make the difference.

Itinerary management. Circuits are built around itineraries that include stages, services, timings and pick-up points, All information is aligned across teams, reducing duplication and minimizing errors when moving from sales to operations.

Resource allocation. Guides, vehicles, schedules and allotments are assigned directly to each circuit. Supplier coordination and operational adjustments are handled within a single platform, improving visibility and reducing reliance on disconnected tools.

Quality control and compliance. Circuit execution is monitored on a daily basis, ensuring compliance with service, safety and sustainability standards, which are increasingly demanded by international tour operators.

Connected, real-time in-destination operations

Circuit management no longer stops at the back office – it extends into the destination through mobile apps that conect planning with execution. Travellers can also interact with their itinerary and book optional services at any time, based on their needs.

This operational layers turns back-office data into real-time actions on the ground. Guides confirm departures, teams adjust pick-ups when disruptions occur, and travellers always know where to be, when, and with whom.

The result?

Less uncertainty.
Reduced waiting times.
Better coordination with suppliers.
Smoother boarding and transfers.
Improved operational flow and higher customer satisfaction (NPS).

A connected operation ensures that what is delivered matches exactly what was sold, bringing consistency, punctuality, and control to every circuit.

Compliance and international standards

The market increasingly demand greater traceability, operational control, and compliance with international standards, especially when working with large tour operators or demanding outbound markets.

Dome embeds these requirements directly into the platform, enabling DMCs to operate circuits that meet international expectations and turn compliance into a competitive advantage rather than an added burden.

Connected to the Juniper Travel Technology ecosystem

Being part of the Juniper Travel Technology ecosystem allows DMCs not only to operate more efficiently, but also to connect to a global network of travel companies and scale their business with confidence. This integration places DMCs within a robust, evolving teach environment, expanding both their commercial reach and growth opportunities.

This translates into:

Access to a global network of 1,000+ travel suppliers.
Greater product visibility in the market.
Technology designed to scale alongside the business.

As operational complexity increases, technology needs to keep pace with the reality of DCMs. Dome brings together planning resources, and in-destination execution in a single platform built for circuits and multi-day tours.

DMCs need integrated, real-time and end-to-end technology. Discover how Dome makes it possible – book a demo.

Technology solutions for DMCs: Dome Consulting within the Juniper ecosystem

In an increasingly competitive and digitalized travel industry, inbound travel agencies (DMCs) need technology solutions that help them optimize processes, manage their products end-to-end, and reach a global audience.

In this context, Dome Consulting positions itself as a key player. With over 20 years experience, we have developed specialized technology for DMCs that supports the entire value chain – from product contracting to operations, distribution, and post-booking customer tracking.

Today, as a dedicated Business Unit within the Juniper Travel Technology ecosystem, we are strengthening our value proposition while expanding our international connectivity, combining expertise, innovation, and global reach.

Dome Consulting: 20 years of experience in technology for DMCs

Origins and evolution

From the very beginning, we have worked with a clear goal: to provide DMCs with tools built specifically aroun their needs. Over the past two decades, we have supported inbound operators across multiple destinations, delivering technology that simplifies management of circuits, activities, transfers, and group travel.

Our deep industry knowledge has allowed us to develop a robust, flexible platform that adapts to the specific requirements of each market.

Part of the Juniper Travel Technology ecosystem

Joining Juniper Travel Technology marks a major step forward. This integration combines our sector expertise with Juniper’s global network, which includes more than 1,500 XML connections and over 1,000 suppliers worldwide.

This ecosystem enhances our distribution capabilities and creates powerful synergies, unlocking, new business opportunities for DMCs.

Thanks to this integration, we not only preserve our identity – we strengthen it. Our technology now connects seamlessly with a global newtork of travel businesses, making it easier to distribute products and expand commercial reach.

Technology built specifically for DMCs

What truly sets Dome Consulting apart is our exclusive focus on inbound tourism. While many platforms try to serve multiple segments, we have developed a solution tailored entirely to the needs for DMCs.

End-to-end management from a single platform

At Dome Consulting, we help DMCs stand out in an increasingly demanding market by offering an all-in-one platform that manages the entire travel product lifecycle:

Contracting local suppliers.
Inventory and rate management.
Centralized bookings for circuits, activities and transfers.
Multi-channel distribution tailored to market needs.
Post-sales support through apps that allow travelers to track their bookings and transfers in destination.

This integrated approach translates into greater operational efficiency, fewer errors, improved traveler experience, and enhanced international visibility through access to new distribution channels.

Circuits, activities, transfers and group travels

Our platform covers the full range of products a DMC can offer in destination:

Transfers from airports, stations or ports.
Activities and excursions tailored to different traveler profiles.
Organized circuits, including guides, transport, and additional services.
Group travel, with tools designed to manage large booking volumes efficiently.

Flexibility and scalability for every business

Every DMC is different – and at Dome Consulting, we fully understand that. That’s why our technology is built around flexibility and scalability, adapting to each company’s pace of growth and specific needs.

A DMC operating in a cultural destination has every different requirements from one focused on nature tourism or corporate groups. Our platform allows fro custom confoguration of workflows, products, and business rules to suit each model.

We also offer a modular architecture, meaning companies can start with a core set of functionalities and expand as their business grows. This ensures a phased investment and a technology roadmap aligned with real operational needs.

Global connectivity powered by Juniper Travel Technology

Being part of the Juniper Travel Technology ecosystem allows us to take a significant leap forward. Through this integration, we combine our specialization with a global network of more than 1,500 XML connections and 1,000+ international providers.

This means our clients gain access not only specialized DMC technology, but also to a global community of travel companies, including tour operators, OTAs. bedbanks, inbound agencies, airlines and cruise lines.

The result: greater visibility, new distribution opportunities, and a stronger competitive position in an increasingly global and demanding market.

Want to see how Dome Consulting can transform your inbound business?

Request a personalized demo and discover the full potential of technology built specifically for DMCs.

Majestic Resorts trusts Dome’s technology to launch it new DMC, Go Majestic

The idea is to allow guests to enhance their stay by selecting activities as well – without ever leaving the main hotel website. At the same time, this initiative helps Majestic Resorts strengthen its presence in the online market.

One of the key developments is that, through Dome’s service, Go Majestic is now using POS systems with excellent results. As stated by its director:

Excellent – the system is incredibly easy to use, and our sales team is very happy

Using the POS is already a competitive advantage, streamlining the sales process and enabling more detailed tracking of transactions.

Go Majestic’s offering is built around excursions and transfers which, according to Hahn, meet high standards of quality, safety, sustainability and best hygiene practices.

For example, it includes luxury transfers, private services, and soon even electric options, as well as specialized excursions for groups, weddings, and a wide range of water-based, cultural, adventure and nightlife activities across both destinations.

However, the main benefit of this new service lies in the optimization of revenue through its vertical integration with Majestic Resorts.

If you’d like to learn more about Dome’s Activities Module, feel free to contact us.

Technology readiness among major groups points to a strong summer 2022

Optimism is prevailing among major tourism groups – companies that, through determination and resilience, have proven their ability to adapt and survive. Although the pandemic disrupted all forecast and radically transformed distribution strategies. However, the industry has learned to live with uncertainty and to plan in new ways.

How the sector id adapting and preparing for recovery

At Dome Consulting, we have seen firsthand that during the most challenging moments, leading companies chose to invest in improving their management, distribution, and operational tools. As a result, we know that these financial and training efforts are already beginning to pay off.

Every crisis brings an opportunity, and we have clearly observed that, faced with the drop in demand throughout 2020 and part of 2021, companies were able to take the necessary time to optimize their internal processes. This allowed them to better prepare for the surge in demand that followed once travel restrictions were lifted. At Dome, we supported our clients throughout this entire process, while also beginning to work with new ones who have decided to invest in technology for the future of their businesses.

Looking ahead to the upcoming summer season, booking trends are very positive, reaching 2019 levels and with projections pointing to a 12.2% increase this year.

One of our clients, World2Meet, expects to reach €1.121 billion in revenue – 40% more than in 2019 – surpassing six million passengers over the course of the year. Their outlook includes operating across nearly 175 source markets, offering access to more than half a million hotels (both directly contracted and via third parties), and reaching 5,000 B2B clients through web and XML connectivity.

Meanwhile, Ávoris anticipates that 2022 will be a transitional year, with full recovery to pre-pandemic levels expected in 2023, in line with the broader industry’s economic rebound.

Grupo Julià is also entering a recovery phase following its recent agreement with management board of the Fund to Support the Solvency of Strategic Companies. Through this agreement, the group will recieve a long-term capital injection of €38 million from the Spanish State-owned Industrial Holding Company (SEPI). Similarly, another of our clients, Wamos, recieved approval from SEPI in February this year for an €85 million support package.

At Dome Consulting, we are confident that 2022 will mark the year of economic recovery and consolidation for the sector, driven by the financial and strategic strength of major tourism groups.

If you’d like to learn how to accelerate your digital transformation, book a demo with us!

Ancillary services at destination drive higher spending and new business opportunities

Spending on ancillary travel services has increased significantly in recent years. Tourism groups now have the opportunity to capitalize on this type of product, which can be sold through two main channels: at origin and at destinations. The latter, however, remanis less digitalized.

For this reason, at Dome Consulting, we see these products as a key source of revenue beyond accomodation and air travel.

In this context, improving the sale of activities – such as theme parks, excursions and sports and cultural events – is clearly a strategic priority.

In Spain, data from the Tourist Expenditure Survey (EGATUR) confirms this trend. Spending on activities (including sports and cultural experiences) was the largest category among international visitors, accounting for 21.2% of total spending and representing a 71.6% increase compared to 2020. Accomodation and food followed, with 18.8% and 17.2% of total spending, respectively.

We believe that spending on ancillary services has grown partly due to the health crisis of the past two years. Many travelers chose to drive and look for alternative accommodation options. Before the pandemic, most spending was concentrated on air travel and hotels. However, this new reality is driving shift in traveler behavior, and it is essential for the commercialization of ancillary services to adapt quickly.

Dome Activities Module

At Dome, we provide tools that help both large and mind-sized tourism groups sell activities at origin and destination. Our solution is designed to adapt to the specific needs of different markets.

The Dome Activities Module has been developed specifically to support day-to-day operations. It simplifies management, distribution, and sales, helping to increase the profitability of ancillary services.

Having anticipated changes in travel behavior, we have been offering a POS sales system for years. This solution has transformed the way activities are sol at destination.

For example, theme park tickets were previously sold in a manual, offline way and ofter required prior authotization. Today, the entire process is automated and fully online through POS systems.

The upward trend in spending on ancillary services is expected to continue. Therefore, at Dome, we believe that combining this opportunity with the right technology will have a strong positive impact on the revenue of companies that choose to take advantage of it.

Dome supports women’s basketball

Dome Consulting supports the women’s basketball team Sant Josep Obrer through a sponsorship agreement. The team competes in Liga Femenina 2 and, after achieving its goal in its first season, is now facing its second year in one of the top national competitions.

Through this collaboration, Dome, together with World2Meet, supports women’s sports and, in particular, basketball in Mallorca.

Club Bàsquet Sant Josep Obrer was founded in 1953 and has developed world-class player such as Real Madrid’s current player Rudy Fernández and Alba Torrens, who currently plays for the EuroLeague Women champions.

At Dome, we wish the Sant Josep Obrer players great success for the season ahead.

Toni Nieto shares key insights to understand all players in destination digitalization

“The most important aspect of digitalization is having a clear objective, so you know which path to follow to achieve it.” – Antonio Nieto, CEO at Dome Consulting, in an interview with Hosteltur on destination digitalization.

Despite the economic impact the pandemic had on the sector, the CEO notes that technology budgets have been among the least affected. Companies understand that investing in this area is essential to becoming more efficient in the future.

We invite you to watch the full interview and find out why leading tourism groups such as Ávoris, W2M, Wamos, Mundiplan and TUI Group, among others, rely on our technology for their management and communication processes, both at origin and at destination.

Wamos’ key strength for overcoming the pandemic: customers, product, teams and technology

Mapagrouptravel CEO Alberto Díaz discusses the challenging situation the company has faced over the past year. He explains how they are dealing with the standstill in circuit tours and the measures they are taking to ensure this segment recovers in the coming months.

How has te circuit tours segment been affected by the pandemic crisis?

Circiut tours as a product have been heavily impacted. In our case, even more so due to the disappearance of the domestic product. What we have been able to do is prepare for the future and cut costs as much as possible to survive the pandemic.

What measures has the company taken to improve biosecurity in travel?

So far, very few, as we have not operated a single tour in the past 13 month. Of course, we have given it a lot of thought, but with no clear timeline for the return of travel – and constant changes and uncertainty – we will assess the real situation once operations resume.

Do you think this situation will affect customers of circuits tours?

Generally speaking no. In fact, given our customer profile, they are likely to be among the firts to be vaccinated. However, some aspects will inevitably change.

Which destinations have been most affected, and which do you expect to recover fastest?

All destinations have been equally affected since travel has essentially come to a halt. The quickest to recover will be domestic and nearby destination – namely Europe – as wll as those with ihigh vaccination rates, such as Israel or the UAE.

Have you made any changes to your product due to new health requirements and changing traveler behavior?

Yes, the changes we have implemented focus on creating a more exclusive and personalized product.

How are booking for circuit tours shaping up for the upcoming season?

Given the current situation, bookings are almost non-existent. However, we strongly believe in our product and expect the situation to improve.

Are travelers more likely to choose shorter distances over long-haul trips?

Yes, absolutely. Customers will tend to choose destinations such as the Balearic Islands or the Canary Islands rather than long-haul destinations like the Riviera Maya or Thailand. Above all, they will prioritize destinations that offer greater security, particularly those with high vaccination rates.

What business oportunities have emerged in this new context?

During the pandemic, we have significantly improved our technological capabilities across the board. In collaboration with Dome Consulting, we have implemented several improvements for our clients. One of these, which we will announce soon, will be especially useful for travel agents.

What will your strategy be moving forward?

We will continue with the strategy we have followed for years: taking care of our customers, offering a well-designed product, maintaining a strong price – quality balance, relying on qualified staff, and staying at the forefront of technology.

What role does Dome Consulting’s technology play in this process?

Dome Consulting has been our partner for a long time, and our paths have always gone hand in hand. In times likes these, this kind of realtionship and trust becomes even more valuable.

What are the competitive advantages of working with our systems in a context like this?

Above all, experience and industry knowledge. Today, many companies face challenges due to their providers’ lack of sector expertise. Dome Consulting has many years of experience in the travel industry, which makes it much easier to approach any project that arises.