Spending on ancillary travel services has increased significantly in recent years. Tourism groups now have the opportunity to capitalize on this type of product, which can be sold through two main channels: at origin and at destinations. The latter, however, remanis less digitalized.
For this reason, at Dome Consulting, we see these products as a key source of revenue beyond accomodation and air travel.
In this context, improving the sale of activities – such as theme parks, excursions and sports and cultural events – is clearly a strategic priority.
In Spain, data from the Tourist Expenditure Survey (EGATUR) confirms this trend. Spending on activities (including sports and cultural experiences) was the largest category among international visitors, accounting for 21.2% of total spending and representing a 71.6% increase compared to 2020. Accomodation and food followed, with 18.8% and 17.2% of total spending, respectively.
We believe that spending on ancillary services has grown partly due to the health crisis of the past two years. Many travelers chose to drive and look for alternative accommodation options. Before the pandemic, most spending was concentrated on air travel and hotels. However, this new reality is driving shift in traveler behavior, and it is essential for the commercialization of ancillary services to adapt quickly.
Dome Activities Module
At Dome, we provide tools that help both large and mind-sized tourism groups sell activities at origin and destination. Our solution is designed to adapt to the specific needs of different markets.
The Dome Activities Module has been developed specifically to support day-to-day operations. It simplifies management, distribution, and sales, helping to increase the profitability of ancillary services.
Having anticipated changes in travel behavior, we have been offering a POS sales system for years. This solution has transformed the way activities are sol at destination.
For example, theme park tickets were previously sold in a manual, offline way and ofter required prior authotization. Today, the entire process is automated and fully online through POS systems.
The upward trend in spending on ancillary services is expected to continue. Therefore, at Dome, we believe that combining this opportunity with the right technology will have a strong positive impact on the revenue of companies that choose to take advantage of it.
